Chosen Charity 2026
Pantheon Partners with Make-A-Wish® UK to Support Life-Changing Wishes for Children
Sports advisory and commercial consultancy firm Pantheon: Central Agency of Sports Business has today announced a partnership with Make-A-Wish® UK, committing a portion of its profits to help grant life-changing wishes for critically ill children.
Through the agreement, Pantheon will provide financial contributions to Make-A-Wish UK while leveraging its network across the sports industry to introduce the charity to key sporting organisations, athletes, clubs, and governing bodies.
The partnership reflects a growing movement toward purpose-driven business models that embed social impact directly into commercial strategy.
"I’ve been fortunate throughout my career to lead sports organisations that had a genuine, authentic approach to societal impact, so it’s essential to me that Pantheon holds itself to that same standard," said Henry Staelens, CEO of Pantheon.
"Every organisation, regardless of size, has a responsibility to help build a better world in the areas that matter to them. If every business committed just 1% to 5% of its net profits to causes that align with their values, the compound impact would be radical. I wanted to continue to lead by example in this area, as I have seen the impact it can have on people and planet - and we hope this inspires other sports and commercial organisations to embed true purpose into their growth."
Make-A-Wish UK grants life-changing wishes for children with critical illnesses, providing families with hope, strength, and irreplaceable memories during their toughest times.
"We are delighted to welcome Pantheon as a partner," said Louise Wisniewski, Community Fundraiser at Make-A-Wish UK. "Their support, combined with their willingness to open doors across the sports industry, will directly help us grant wishes for children and their families."
In addition to financial support, Pantheon and Make-A-Wish UK will collaborate on strategic introductions across the sports sector to unlock new fundraising and awareness opportunities for the charity.
About Pantheon
Pantheon (Pantheon CASB Limited) is a boutique commercial sports consultancy based in Cheltenham, UK. Through its proprietary Pantheon Model™ and Stepping Stone methodology, Pantheon works with sports rights holders, clubs, and executive teams to build commercial readiness, optimise revenue structures, and drive sustainable growth.
About Make-A-Wish® UK
Make-A-Wish UK grants life-changing wishes to children with critical illnesses. When a child is diagnosed with a critical condition, their childhood is stolen. A wish creates hope, joy, and memories that last a lifetime. Make-A-Wish UK is a registered charity (number 295672 in England and Wales, SCO37479 in Scotland).
